Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
- sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
- sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately
Advantages
Email marketing (on the Internet) is popular with companies for several reasons:
- An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.
- Over half of Internet users check or send email on a typical day
At Strategy Web Works we implement the tools and carry out effective email marketing campaigns for companies like yours. We can also train your team to be able to do this.
